Mr. Latta started trading in 2000. After receiving personal one-on-one mentoring, he transitioned to a full-time trading coach and professional trader in 2002. Since the transition, he has trained almost 2500 traders to develop their own clearly defined consistently profitable trading plans in the Forex, Stock, Options and Futures markets focusing on adapting existing or developing new trading plans to suit the unique personal objectives or goals of each trader individually.
Mr. Latta has developed 3 unique trading systems from short term day trading for income to long term swing trading for capital gain and helped 4 traders around the world to start their own private investment institutions.
Mr. Latta adapted a unique approach to trading psychology he calls “Inside the Trader’s Mind” based on the latest research from neuro-finance studies to help traders master the destructive behavior often associated with learning to trade for a living. He also authored “The Book on Trading – The Secret Language of the Markets” in 2008 (pdf) to help traders better understand the requirements and next step ahead of them in writing a simple 100% objective trading plan and proving it to be consistently profitable.